Lesson 1: Strategy & Creative Direction
Lesson 2: Brand Concepts & Creating Mood Boards
Lesson 3: Color Palettes
Lesson 4: Type Suites
Lesson 5: Logo Design
Lesson 6: Branding Refinement

We’ll make you into a budding brand designer by starting with the essential things to know about building a brand identity. I’ll walk you through everything, including how to make design decisions, interpret visual cues, and curate brands with cohesion! By the end of this module, you’ll know how to create a brand system from scratch!

Lesson 1: InDesign 101 & Presentations
Lesson 2: Photoshop 101 & Creating Mockups
Lesson 3: Brand Applications & Collateral
Lesson 4: Print & Packaging Design
Lesson 5: Client Feedback & Revisions
Lesson 6: Brand Guidelines & Files

Now that you’ve got an understanding of brand design, its various elements, and strategies for forming a brand, you can take it to the next level by learning additional softwares & ways for presenting your work! You can take these lessons and use them for designing collateral you can offer to your clients, too, adding to your arsenal of design skills!

Lesson 1: Client Strategy & Intake
Lesson 2: Adobe XD & Figma 101
Lesson 3: Wireframe Setup, Applying Branding & Formatting
Lesson 4: Anatomy of a Web Page - Navigation, Home & Landing
Lesson 5: Anatomy of a Web Page - Sales, Service, Booking
Lesson 6: Anatomy of a Web Page - Collection, Product, About

We’ll learn all the essential info about how to take a brand from identity to website with information about client process, software, terminology, and UX/UI strategy! This module is all about learning the parts of a website that really matter, and understanding how to create it yourself.

Lesson 1: Wireframe Design - Page Layout & Content
Lesson 2: Wireframe Design - Functionality & Features
Lesson 3: Development & Accessibility Check
Lesson 4: Mobile Design & Responsiveness
Lesson 5: Prepping for Development
Lesson 6: Pre-Launch Prep & Client Handoff

Now that you know the elements behind all types of websites, we’ll focus on designing one ourselves! We’ll learn how to make strategic designs on navigation, content, functionality, and features. We’ll also cover essential things like accessibility, designing for mobile, prepping your designs to be built by either a developer or yourself, and handing the finished site off to your client!

Lesson 1: How to Start Freelancing/ a Studio
Lesson 2: Establishing Services & Pricing
Lesson 3: Systems Setup & Client Processes
Lesson 4: Finding Your Design Style
Lesson 5: Finding & Attracting Clients
Lesson 6: How to Pitch & Handle Clients
Lesson 7: Portfolios & Marketing Yourself

Instead of sharing miscellaneous workshops I’ve done on design business subjects, I’ve created a whole module dedicated to what the heck to do after you finish Camp! I’m including everything I wish I knew about the design biz when I was starting out, and I’m answering my most asked questions from creatives in every topic.

Week 1: Choosing a potential niche or ideal client
Week 2: Try another potential niche
Week 3: Narrow down design style & niche
Week 4: Design website for 1 brand from weeks 1-3
Week 5: Design website for 1 brand from weeks 1-3

These briefs are meant to act as both Portfolio-builders and also hands-on practice to help you figure out what your niche is, your design style is, and what you might want/not want to include in your services. I’ll be providing individualized feedback on the designs to help you reach your ideal style, skill level, or audience.

To make sure you’re getting top-notch experts, I’ve invited some fellow creatives and friends that I love and trust to come speak on their specialties!

🌹 Setting Up Your Offer & Marketing It (For Newbies) with Kelsey McCormick (@comingup.roses)

📌 Using Pinterest for Designers with Kriti Chitturi (@kritichitturi)

⚡️ Using Textures to Impactify Your Designs with James Junk (@jamesjunk.co)

💻 Building Website Pages in Showit with Olivia Currin (@olivest_studio)